About Us

Our Story


Jim & Diane Steel, the founders of Innovative Outdoors, created the company as a way to take their personal passion for the outdoors to a new level. 

With a focus on selling and promoting new products that enhance the enjoyment of hunting & fishing, Innovative Outdoors is also committed to offering its customers a wide range of tested and proven products. 

Our Mission


Innovative Outdoors is dedicated to providing customers with a wide range of products designed to deliver better ways to enjoy the outdoors.

As a family business, Innovative Outdoors hopes to inspire more women, more couples and more families to spend more time together in the outdoors. 

Our Team


Owners, Jim & Diane Steel

Our Story

Where the passion began . . .

Jim Steel has been hunting and fishing for over 30 years and feels a personal drive to share his enjoyment as well as the skills and traditions he has learned. One of the most important aspects of hunting and fishing is the way these activities bring together people of all ages and walks of life. Jim has been sharing his passion for the outdoors with his wife, Diane and their daughters, for quite some time.

Passing on the passion . . .

The Steel family makes promoting, practicing, planning and preparing for hunting and fishing adventures into a year round commitment that’s grounded in a strong belief in wildlife management and conservation. They are dedicated to the practice of fair chase along with ethical hunting and fishing. Jim Steel has successfully harvested a wide array of animals over most of the US & Canada.

Tournament Team

The Dream Catcher Sportfishing / Innovative Outdoors tournament team participates in all the major walleye tournaments in the eastern basin of Lake Erie.  They have consistently finished in the top of the field.  

Captain and crew members all take special pride in helping to fulfill the fishing dreams of both beginner and experienced anglers. The combined knowledge and experience of the crew helps people of all ages to experience fishing excitement


Do you have a photo to share?


We'd love to share your pictures!

Email your pictures to info@innovative-outdoors.com.